he peculiar story about the Gävle Goat started in 1966. A man named Stig Gavlén came up with the idea to design a giant version of the traditional Swedish Christmas straw goat. The objective was to attract customers to the shops and restaurants in the southern part of the city. On the first Sunday of Advent 1966, the huge goat was placed at the Castle Square. Since then, the Gävle Goat has been a Christmas symbol placed in the same spot every year. Today he is world famous. The goat is the world’s largest straw goat and made it to the Guinness Book of Records for the first time in 1985. In 2017, the Gävle Goat was left completely unharmed for the first time since 2014.
More information: http://www.visitgavle.se/sv/gavlebocken